30/30/30 Social Media Rule

I was recently asked how to be effective at interacting with people who you are connected to on your various social media accounts. Below is a synopsis of the 30/30/30 rule that will have you be more effective at interacting with the people who you are connected to:


The first 30% of your time should be spent sharing relevant articles in your field to set yourself up as an expert in your field.

The next 30% should be spent sharing personal information about yourself so that people feel connected and related to you.

The last 30% should be spent promoting yourself, your business and/or anything related to what you are up to in the business world that could be considered “self-promotion.”

Finally, the 10% left over should be spent commenting on, liking and sharing other peoples comments or status updates so that you are interacting and relating to your followers.

A Linkedin Picture is worth a Thousand Words

Many people do not put much thought into their photo on Linkedin. Some people choose not to post a picture, period. I highly recommend having a picture on your Linkedin profile as it can have people feel more related to you, however, if the picture is inappropriate, it can have the opposite effect.

The top five mistakes that I see when it comes to posting pictures on your Linkedin profile include the following:
1) Too sexy
2) Not professional (you don’t have to be in a suit, but you should still stay away from overly casual clothes in your profile picture)
3) Distracting hair/makeup/jewelry-anything too over-the-top can take away from your presence
4) Blurred pictures 
5) Unfriendly face
Any one of the top five mistakes can lead an employer not to call your or pass on you altogether. When in doubt, phone a friend! Have several friends look at your profile picture and ask them if they would want to work with you based on that picture. If you keep your photo simple, clear and warm, you will be good to go!

When should you be endorsing people on Linkedin?

I was recently asked about whether or not you should be endorsing people on Linkedin. I find it interesting how casually people are taking the endorsement function on Linkedin. I am surprised by how many people are endorsing one another who have never even worked together or seen one another’s work product. I find that people are arbitrarily endorsing others, without realizing that they are vouching for someone’s skills. My thought process on whether or not to give an endorsement is that you should only endorse someone when they fall into one of the following 5 categories:
  1. You have worked directly with that person at the same company and have seen their work first hand.
  2. You have hired them to do work for you and the results that they have produced have been above average.
  3. They have hired you to do work for them as a vendor and you have seen the quality of their work.
  4. You are a recruiter who has placed an individual in a job and know first hand from your client that they have the skills that they purport to possess.
  5. If you have worked against someone in a case or matter and have seen the quality of their work.
I think that endorsements should be taken seriously, just like you would take giving someone a reference or a recommendation seriously. 
So before you go to endorse someone the next time you are on Linkedin, ask yourself if they fall into one of the five categories listed above.

Increase your Net Worth by Increasing Your Network

Larry Benet, the most well-networked man on the planet, once told me that “Your Network = Your Networth.” Owning a staffing firm, I have found this to be very accurate. A lot of job seekers under value the resources that are right under their noses, primarily their social media accounts such as Linkedin, Twitter and Facebook. No matter who you are, or what your employment status is, chances are that you are attending a holiday party or two this holiday season. Networking is one of the best ways to find a new position, as 80% of jobs are found through word of mouth. That said, it is important to get a business card from each person who you meet at a party. I always recommend connecting with an individual within 24 hours after meeting them at a party via one of your primary social media accoutns. This shows enthusiasm and good follow up skills. Additionally, quick follow up makes you more memorable. So remember, the next time you are a holiday party, have a goal of getting at least 3 or more business cards and following up with those individuals via social media within 24 hours. Your social media accounts will keep you connected to them even after the holidays are over!

Social Media Do’s & Don’ts

Don’t post something on someone else’s profile or your own that could get you or them in trouble (even if your profile is set to confidential information can still get out!)
Do post messages on people’s profiles related to special occasions-this is a great way to show you care
Don’t over post on your own wall or site-people hate information overload!
Do carefully choose what you post and how often you post it (see 30-30-30 rule below)
Do keep a consistent “voice” that authentically expresses who you are across all social media sites
Don’t try to be someone you are not-people see right through inauthenticity!

What do recruiters look for in your Linkedin profile?

As a recruiter, the primary tool I use to help me fill positions is Linkedin. I am consistently amazed by the quality and caliber of candidates who are now posting their profiles on Linkedin.  I would venture to say that Linkedin is soon going to replace websites such as Monster and CareerBuilder for company’s recruiting needs. If you want your profile to be found on Linkedin and you want to be the one called for opportunities, then there are a few key things you need to know about what recruiters and hiring managers are looking for:

1)   Do you have a profile picture? This is important because if you don’t have a picture it could make the hiring manager wonder what you are trying to hide. I get people who often ask me, “What if the company will use that picture to discriminate against me?” This is a valid concern. What I explain to job seekers is that if a company is going to discriminate against you based on a picture, they are going to be just as likely to discriminate against you when they meet you in person. Personally, I would not want to work for that type of company to begin with. Also, please be sure to post a PROFESSIONAL PICTURE.

2)   Do you have your email address clearly visible in your Linkedin profile? The ideal place to list your email address is in the same section as your name. Make it as easy as possible for me to find you! You can add your email address to ANY section of your Linkedin profile. Just make sure it is clearly visible.

3)   Do you have any recommendations? If you do not have any recommendations, I might be concerned about whether or not I should work with you. People who have recommendations linked to their Linkedin profile are much more likely to be approached about opportunities then those who do not.

4)   Do you have your Summary completely filled out, including the type of position you are looking for? Often times, I come across a Linkedin profile that does not have anything but the basics, ie. company, position & title. Not having your profile completely filled out makes it hard for a recruiter to ascertain whether or not you would be a fit for their position. Less is more does NOT apply to your Linkedin profile.

5)   Do you have your resume attached as a Box.net file? If you are not familiar with Box.net, it is a great application that Linkedin offers which allows you to upload Word documents or PDFs. You can use Box.net to upload your resume or letters of recommendation. Just be careful about listing too much personal information on your resume if you link it to Linkedin. At the very least, you should have your email address and a phone number.

If you follow these 5 simple tips, you will be 5x more likely to be approached by a recruiter or potential employer!

BONUS TIP: JOIN THE MAXIMUM AMOUNT OF GROUP THAT YOU ARE ALLOWED TO JOIN! You can join up to 50 groups, and joining groups is a great way to increase your visibility and find out about jobs in areas that interest you. Also, you DO NOT need to be connected with someone in a group to be able to email them You can send a FREE message to ANYONE who is a part of a group that you are also a part of.

Top Reasons to Use Social Media as a Business Owner

Social Media is a wonderful tool that can be used by business owners and job seekers alike. Below are the top reasons why you should be using Social Media to help grow your business:

* Gain visibility and exposure
* Learn about your competition and find out what they are doing to get business
* Gauge customer feedback and manage your customer service
* Manage your brand and build a reputation
* Gain valuable alliances and build referral networks to help you grow your business

The NUMBER 1 reason you should be incorporating Social Media into your marketing and/or business plan is IT’S FREE! There is no better way to increase your ROI when all you are investing is time. Time is valuable, sometimes even more so than money, but if you use the time you spend on Social Media for your business wisely, the returns you will see will be greater than you could have imagined.