30/30/30 Social Media Rule

I was recently asked how to be effective at interacting with people who you are connected to on your various social media accounts. Below is a synopsis of the 30/30/30 rule that will have you be more effective at interacting with the people who you are connected to:


The first 30% of your time should be spent sharing relevant articles in your field to set yourself up as an expert in your field.

The next 30% should be spent sharing personal information about yourself so that people feel connected and related to you.

The last 30% should be spent promoting yourself, your business and/or anything related to what you are up to in the business world that could be considered “self-promotion.”

Finally, the 10% left over should be spent commenting on, liking and sharing other peoples comments or status updates so that you are interacting and relating to your followers.

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