Proper Preparation

As we all know, no attorney has ever won a case without proper preparation. In continuing our conversation of how being effective at interviewing is like being an attorney, we now touch on why preparation is one of the three most critical elements to making your case stronger.

Over the years I have prepared thousands of job seekers for their interviews. Their level of preparation has ranged from not preparing at all, to looking up a company’s 10k report. So how important is preparation? 
An attorney would say that he or should could not win a case without preparation. So why do so many job seekers skip this all important step? I think that many job seekers overlook the preparation part because they do not understand how critical preparation is on three different levels:
1) The more you know about the company, the more you can expound on why you want to work for them.
2) The more you know about the person who is interviewing you (ie. by looking them up on LinkedIn and/or Googling them in advance), the easier it will be to create that rapport and connection with them during the interview.
3) The more time you take to prepare by practicing your answers to questions and by fine tuning your talking points, the better you will be able to communicate your value to the company and what you are going to do for them to make their life easier.
If you spend a minimum of 2-3 hours preparing before each interview (if not more!), the less interviews you will have to go on and the more likely you will be hired.

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