The 30/30/30 rule

What is the 30/30/30 rule and how can you use it to find your next job? The 30/30/30 rule is something I have come up with to help guide job seekers on how to effectively maximize their time during their job search. We all know that times are tough and it is not as easy as it use to be to get an interview, let alone a job offer. It is for this reason that the 30/30/30 rule is a perfect guideline to help you understand what you should be doing to get yourself interviews and job offers.

For the 30/30/30 rule, I recommend that you spend 30% of your time attending networking events during your job search, 30% of your time using social media tools such as Linkedin , Twitter and Facebook to help you find a job and 30% of your time applying to positions online. If the 30/30/30 rule has been utilized effectively the last 10% of your time will be spent out on interviews.

Why spend 30% of your time networking? The reason is simple. Over 80% of positions are found through word of mouth and of the 80% of people who find jobs via word of mouth a majority of jobs are found through casual acquaintances, such as the people you would meet at networking events. For a full list of networking events in your area check out or go to to find a local group of people with similar interests to yourself.

Why spend 30% of your time using social media? Job hunting is a whole new ball game with websites like Twitter and Linkedin now advertising jobs. You can both passively and actively job hunt through these websites. Posting a profile on Linkedin is a great way to increase your visibility to employers. Twitter is a great way to start conversations with companies you may want to work with and other specialists in your field. For a list of the top 50 ways to use Twitter in your job search go to:

Finally, you should be spending 30% of your time applying for jobs. This is a no-brainer, but bears mentioning. I often have candidates come into my office and tell me that they cannot find anything. When I ask them how many places they have applied to they often give me a blank stare. You cannot find a job if you are not at least sending out your resume. Send your resume to companies that have positions posted, but don’t be afraid to reach out to companies that might not be actively looking.

You never know where your next job will come from!

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