The past two weeks we have talked about how to give a great “Tell me about yourself” or TMAY. The first week we discussed the importance of your “hook.” The hook portion of your TMAY is important because it requires you to engage your audience by capturing their attention, and getting them interested in what you have to say. The next portion of your TMAY is your “WHAT” statement. Your WHAT statement tells your audience a little bit more about what you do, and it allows you to delve into more of the specifics of what you have to offer. Now we are going to get into the final aspect of your TMAY, which is your “evidence.”
Anyone can say that they can give the best massage or sell the best insurance package or offer the best legal advice, however, unless you can back that statement up with strong evidence that supports your case, what you say is worthless. The hook and the WHAT part of your TMAY are meaningless if you cannot provide an example that supports what it is your are promising. For example, if I were to tell you that I am the worlds best recruiter, and that I can find you a job in less then 3 months, however, I could not give you an example of where I have actually done this, then my hook and my WHAT statement are meaningless. Giving evidence as part of your TMAY is something that is often forgotten or overlooked. People will talk for hours about WHAT they do or they will make big promises to you about what they can provide, but when it comes to giving an example or evidence to support what they are saying, people fall flat.
This is why having evidence is such an integral part of your TMAY. When you are considering what your hook is going to be, you should first think about an example that you have that backs up your hook statement. For example, if I tell you that I can help job seekers land the perfect 6 figure job in less then 6 months, I would then want to make sure that I can illustrate this point through a recent example of where I was successful such as: “In one of the slowest months of the year, December, I was able to help two different job seekers land 6 figure jobs.” This would be my evidence to back up my hook. A great way to come up with strong evidence is to make a list of achievements in your line of work. Doing this will help give you the foundation for a great TMAY!
Remember, the formula to an effective TMAY is as follows:
HOOK+WHAT+EVIDENCE= A great TMAY that will get you the job and/or the client!
Last week we covered how to give a good hook in your TMAY. This week I want to talk about what comes after a great hook. Once you have your audience hooked, whether in an interviewing situation or a networking situation, the next step is to say a bit more about WHAT you do, without having them lose interest. Where people falter is when it comes to discussing WHAT they do in an interesting and informative way. Your hook starts by telling them about the problem that you solve and the group of people that you solve it for, and then your WHAT statement should expound upon your hook in more detail. Below is an example of my hook and my WHAT statement:
“You know how millions of Americans are struggling because they are out of work and cannot find a job? Well what I do is I coach them on how to land the perfect 6 figure job in less then 3 months.” (Hook) “How I do this is by determining the individuals strengths and weaknesses, helping them in creating a personalized Wishlist and daily declaration, and then creating a personalized 3 month coaching program that facilitates the person landing their dream job.” (WHAT)
Notice how I do not go into too much depth with my WHAT statement. Your WHAT statement should be short, sweet and to the point. People can often lose interest if you go too much into the technical aspect of WHAT you do to quickly. Your WHAT statement should only be 1-3 sentences at the very most and should paint a broad picture of how you solve the problem you mentioned in your hook. Once you have done your hook and your WHAT statement, there is only one more step to perfecting your TMAY.
Check back next week to see what the last step is in giving a great TMAY.
Your Tell Me About Yourself (TMAY) statement could be one of the most important things you ever say. Giving a great TMAY can open many doors for you and can help you land your dream job or business deal! What makes a great TMAY? One of the most critical elements of your TMAY is your “hook.” If you have a good hook the rest flows easily. How do you create a good hook?
Creating your hook does not have to be hard work. There is a very simple and easy to use formula to quickly capture the attention of your audience. Here is what the formula looks like:”You know how X? Well what I do is Y.” The idea is that you start off by describing a problem that a group of people faces (X), and then you explain how you solve that problem in a unique, effective and memorable way (Y). The reason you want to do this is that most people start off by telling you WHAT they do, instead of telling you how they can solve your problem. When you talk to people in terms of problem/solution they become much more engaged and interested in what you have to say!
My hook to my TMAY looks something like this “You know how millions of Americans are struggling right now because they are out of work? Well what I do is coach them on how to land the perfect 6 figure job in less then 6 months.” It is simple and to the point, but at the same time powerful. I was saying my TMAY to someone at a coffee shop, and the person standing next to them overheard me and asked me for my business card. I later wound up coaching that person on their career all because they overheard my TMAY statement.
If you want to know if your TMAY is effective, practice it! The next time you go to a party or networking event and someone asks you what you do, say ONLY your hook and shut up. If you have said your hook well and intrigued your audience, there will always be a follow up question such as “How do you do that?” or “Tell me more about that.” It is a great way to gauge how effective your hook is. If someone immediately loses interest after your hook, then you know you have to go back and re-work it.
Check back next week to find out the second part to a great TMAY statement!